by Nicole Graham
As a fairly new member of the Turq team, I had no idea what to expect when I left for Orlando, Florida for this year’s September Surf Expo Trade Show. After spending weeks of collecting inspiration and shopping online to revamp Turq’s booth, the time had come to put it all together.
This Surf Expo was Turq’s third time exhibiting, but Susan, who has been at all three, said this years was the best one yet. Turq was able to show off our new Spring Collection to both current and potential clients and also collected some great feedback about our product. With the temperature being in the 90s the whole week, we had several people come up to us and tell us they were actually wearing Turqs to stay comfortable all day. (And to all the women out there asking if we are going to create a women’s version…we hope to be able to take that next step soon!)
Although it is pretty hard to describe, Surf Expo is a trade show filled with extremely relaxed and welcoming people who just happen to be working at the same time. On one end you will find booths selling wake boarding boats, paddle boards, kayaks, etc. On another side you will see a fashion show showing off the latest trends in swimwear. On another you will see a yoga class. In the middle of it all you have people riding around on the latest technology – battery powered skateboards. Surf Expo is filled with everything you will ever need for the water and at a resort. At Surf Expo you can start the day with a waffle made by Vans, get a drink at happy hour from Billabong and end it with a concert at the Freaker booth. (And sustain yourself during the day with chocolates, starbursts, and any candy you want by walking through the booths.)
Overall, Surf Expo was extremely successful for Turq this year and we were able to build connections with people in the industry, spread our name, get feedback and of course sell our product! Somehow we were also able to rally and go to Disney one night and Universal another. (They are a must if you are in Orlando!)
Check out our Instagram at instagram.com/turqsport for more pictures and videos of us at Surf Expo!